Ren Fornuft

Concept, Brand Identity, Design & Illustration

Branding for a small cleaning business in south Zealand, Denmark. The name translates roughly to ‘Pure Common Sense’, where ‘Ren’ in Danish also translates directly to ‘Clean’. The playful name defined the design aproach, leading to more versatile aesthetics.

The team wanted to convey modern, affordable and straight forward in the identity’s design.