Saras Have
Design Directions and Process
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Design directions for a family owned, organic and sustainable Danish florist business, where they are also the flower farmers. Warm and friendly, with personal details woven into the brand and a focus on the handmade details.
The client had chosen a warm, earthy green, that was the inspiration for the first two directions.
In the end they settled on Direction 3, the direction with visuals that supported their focus of local and handmade, with personal illustrations of their flowers at the forefront.
The client had chosen a warm, earthy green, that was the inspiration for the first two directions.
In the end they settled on Direction 3, the direction with visuals that supported their focus of local and handmade, with personal illustrations of their flowers at the forefront.
Direction 1.
Direction 2.
Direction 3.
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